Cause-Related Marketing Guidelines & Benefits

Guidelines

•  Obtain approval from St. Mary’s for the campaign idea, including timing and frequency prior to the start of the campaign.
• Generate publicity for the campaign through your own channels (i.e. social media, website, on-site signage, business communications and / or media outlets).
• Abide by the terms of use for the St. Mary’s name and logo – all rights, title and interest in its marks shall at all times remain with St. Mary’s. We reserve the right to approve, in advance, the use of any artwork associated with the promotion. All media and marketing materials must be approved by St. Mary’s.
• Respect the privacy of St. Mary’s donors and volunteers. For all cause-marketing programs, we cannot share our mailing list, send mail or e-mail to constituents on behalf of third parties. We will promote the campaign as described in the donation levels outlined below.
• Provide proceeds within 30 days of the completion of the campaign or notify St. Mary’s if the proceeds will be distributed outside of the 30 day window.
• Submit a signed campaign agreement form.

Cause-Related Marketing Benefits* (Based On Annual Giving):

Minimum donation guarantee: Up to $999

• Logo and campaign announcement on event calendar web page
• Name recognition in quarterly corporate partner e-newsletter
• Invitation to attend food bank events

Minimum donation guarantee: $1,000 – $4,999

• Logo and campaign announcement on St. Mary’s cause marketing web page
• Logo and campaign announcement on event calendar web page
  Inclusion in 1 Facebook post announcing current cause marketing campaigns
• Pre-campaign announcement in quarterly corporate partner e-newsletter (if campaign timing allows)
• Name recognition in quarterly corporate partner e-newsletters
• Name recognition in annual report
• Invitation to attend food bank events

Minimum donation guarantee: $5,000 – $9,999

• Promotion of your organization’s press release**
• 2 dedicated Facebook posts (1 pre-campaign and 1 during campaign)
• 2 dedicated Twitter posts (1 pre-campaign and 1 during campaign)
• Logo and campaign promotion on event calendar web page
• Logo and campaign promotion on cause marketing web page
• Pre-campaign announcement in quarterly corporate partner e-newsletter (if campaign timing allows)
• Name recognition in quarterly corporate partner e-newsletters
• Name recognition in annual report
• Invitation to attend food bank events

Minimum donation guarantee: $10,000+

• St. Mary’s will generate a press release**
• Logo and campaign announcement on home page of St. Mary’s website
• Weekly dedicated Facebook posts (2 pre-campaign and up to 2 during campaign)
• Weekly dedicated Twitter posts (2 pre-campaign and up to 2 during campaign)
• Logo and campaign promotion on event calendar web page
• Logo and campaign promotion on cause marketing web page
• Pre-campaign announcement in quarterly corporate partner e-newsletter (if campaign timing allows)
• Name, logo and partnership write-up in quarterly corporate partner e-newsletters
• Large check displayed in warehouse for 1 year (company to provide check)
• Name recognition in annual report
• Invitation to attend food bank events